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| Tom Wagner |
 Posted: Sun May 27, 2012 8:08 am |
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Joined: 14 Dec 2007
Posts: 597
Location: Long Island, NY
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After a long session does a voice get "stuck" in your head (kind of like a song goes around in your head)? Does anything linger in your head after a job or is it just time to move on to the next place?
Thank you. |
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| CB |
| Posted: Mon May 28, 2012 12:46 pm |
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Joined: 14 Dec 2007
Posts: 905
Location: HERE!
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Like an infectious jingle (a nearly extinct artform these days), it's the short loops that tend to 'stick'. When you've already run a marathon with a character, they naturally go to sleep once their time "on stage" is done for the day. And again like a jingle loop, tuning to the next station over can easily displace whatever preceded a new bite of sticky audio "phrase".
I'll resist detailing a prime example of one particular musical loop wipes away another endless mental cul-de-sac. It could easily hold you prisoner well into the night... No, I'd better not... |
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| Tom Wagner |
| Posted: Mon May 28, 2012 2:59 pm |
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Joined: 14 Dec 2007
Posts: 597
Location: Long Island, NY
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PLEASE SHARE!!! 
Why do think jingles have become basically "extinct"? I can remember countless catchy jingles from my childhood that I still remember 30-40 years later. |
Last edited by Tom Wagner on Mon May 28, 2012 3:06 pm; edited 1 time in total |
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| Lucien |
| Posted: Mon May 28, 2012 3:03 pm |
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Joined: 14 Dec 2007
Posts: 182
Location: Los Angeles
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Yeah, you can't just leave us hanging like that Corey  |
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~Can't I Scream in Peace?~ |
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| CB |
| Posted: Tue May 29, 2012 11:43 am |
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Joined: 14 Dec 2007
Posts: 905
Location: HERE!
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Don't say I didn't warn you!
This came from a clever shuttle driver from around the Disneyland Resort - Sing Along now:
http://www.youtube.com/watch?v=nxvlKp-76io&feature=youtube_gdata_player
Now that it's running in your head, I'll wager that jingles have all-but-vanished because "Tin Pan Alley" faded off the map of creative resources, in general; and moreover, today's spineless crop of MBA marketing executives haven't the gumption or decisive talents to contract anything not already classified as a pre-sold hit; in the same way that nothing but derivative sequels, stacked with pop culture celebrities, ever gets financed or produced by corporate-branded Studios anymore.
This brings us stunningly FORCED excuses for commercial campaign jingles - like the one that absurdly substitutes the incomprehensible term "Logistics" for "That's Amore", in an embarrassingly clumsy retrofit onto Dean Martin's semi-novelty Italian-American-themed single from the '60s.
So instead of establishing an indelibly memorable new musical company signature, these "geniuses" believe they're tapping directly into our collective souls, which they can render analytically defenseless via America's hit tune library - with tone-deaf "mashups", that only serve to sully the original song's charm and warp the whole 'essence' of the classic recordings they've so cleverly pulled out of mothballs to re-purpose - for boisterous "Hi-Fives" all around the boardroom. …Little realizing how badly they've annoyed those who enjoy or cherish the tunes they've paid so much to abuse and re-record with instrumentation and lyrics that land on the ear like a cracked off-key gong every 10 minutes or so all across the broadcasting spectrum. Even a clunky or semi-irritating original jingle at least has a certain integrity of purpose to create brand identity and drive sales with - which works reliably once repeated to the point of benign acceptance. And a snappy or insidiously clever one becomes a company anthem and source of pride on "the world stage" of salesmanship. "Ripping on" old hit tunes can't do that: It only generates an offensively pervasive cynical reminder of the kind of lab rat research-derived attempts at emotional manipulation, that we all surely must resent on some level.
I always run a CD collection of old/classic commercial jingles for ISDN clients to hear when they've connected to my audio setup for recording sessions, so they can roughly adjust levels and get an idea of how the line is working. Without exception, ALL engineers and producers react with great amusement and joyful appreciation for those mostly silly little ditties from the annals of American Advertising past. That, and the handful of contemporary commercial jingles in current circulation clearly demonstrate the fantastic marketing power they still have - influencing sales in a way that creates permanent sonic cultural icons, as strong as any classic logo design. …Which is another great American tradition currently under rampant deconstruction for no logical reason (while product/service quality and corporate infrastructure are stripped to the bone to pay for such fraudulent "research" and redesign implementation, while rewarding pillaging clueless boardroom executives for these supposedly "tested & proven!" profit-enhancing schemes) -- but that's another subject, not connected directly to this particular forum… (but, seriously - Wrigley's? Denny's? What the hell are they thinking with all this pointless deconstruction of long-established classic iconic logo designs? Who Asked? They don't even give customers a sense of "New and Improved" - but instead imply that a trusted, "tried'n'true" company/product has somehow become old, worn-out and unappealing, so they're "fixing it" with a lame new "friendlier" sign! Did they learn nothing from the "New Coke" debacle? Apparently so...) …Anyway:
Okay - so, the "cure" may be worse than the well-known brain trap you're stuck with from the first link:
http://www.youtube.com/watch?v=3M9I6do-sFM&feature=youtube_gdata_player
Sorry - but in the words of that not-so-wonderful Toyota jingle of a generation past: "You Asked for it; You Got it!". |
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| Tom Wagner |
| Posted: Tue May 29, 2012 2:04 pm |
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Joined: 14 Dec 2007
Posts: 597
Location: Long Island, NY
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This jingle runs around in my head after I hear it. It's an all-time classic and just may get stuck in your head:
http://www.youtube.com/watch?v=BN0L7wA5j1o |
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| Alex Weitzman |
| Posted: Wed May 30, 2012 7:37 am |
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Joined: 07 Jan 2012
Posts: 21
Location: Southern CA
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Coincidentally, CB, much of this was occurring to me yesterday at my day job (Starbucks). As we shifted on our in-store musical feed from one oversampled-for-advertising song to the next - in this case, "A Natural Woman" by Aretha - I was irrevocably struck with needless memories of shampoo. I turned to a coworker and asked, "Do we play anything that doesn't make me think of an ad campaign?" There was, of course, no good answer to that question.
As for logos, the most ridiculous example I can think of in recent months is DC Comics' logo, which just got changed again a few months or so ago. What's ridiculous about it (apart from its general antiseptic feel) is that the logo had been changed only a mere five years prior to that. It stinks of "new regime" thinking, the washing away of one executive's influence so that another one may put his or her own stamp on the corporate image, as if to say, "It's my time now." |
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| CB |
| Posted: Mon Jun 04, 2012 11:27 pm |
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Joined: 14 Dec 2007
Posts: 905
Location: HERE!
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| Perhaps a knee-jerk reaction to rival Marvel being swallowed up by the Disney entertainment/marketing juggernaut? A pointless cosmetic change is so much easier than re-focusing corporate resources on product and meaningful staff quality standards. Sad thing is - it's cheaper to simply do things right, than to engage in hollow and manipulative marketing schemes. |
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| Alex Weitzman |
| Posted: Tue Jun 05, 2012 9:53 am |
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Joined: 07 Jan 2012
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Location: Southern CA
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CB wrote: Perhaps a knee-jerk reaction to rival Marvel being swallowed up by the Disney entertainment/marketing juggernaut? A pointless cosmetic change is so much easier than re-focusing corporate resources on product and meaningful staff quality standards. Quote: Sad thing is - it's cheaper to simply do things right, than to engage in hollow and manipulative marketing schemes. |
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